Branding + Design

Hello dear ones,

The other day as I was delivering some pies I had an inspiration for some real branding. Not that I don't like this this super cute, pink, flowery blogspot thing that I have going on. Those of you that know me, know that I like simple things. Simple, clean, comfortable, well designed, not too foofy. Know what I'm sayin? For example, I can be found, most of the time, in my favorite pair of jeans, a soft t-shirt, a hoody and some flops, if it's summer. In winter, killer boots, of course. Comfort and simplicity come first, always, then add just a bit of well placed flair. This is not to say that I don't occasionally love me some glitter or sequins, but there's a time and place.

So, back to my branding idea. I bought a giant package of your standard recycled cardboard to-go boxes at cash and carry, filled a couple up with pies, and printed out a little description of them on crisp white paper. I used the font American Typewriter Light, which normally I'm not a huge fan of. {I heart helvetica neue ultralight so much.} But in this instance it looked so perfect on the white paper against the brown boxes. Maybe I like the font because it reminds me of this...

Ha ha haa! No really, I love that movie. 

But, I digress. For the past week I've been seeing these types of things in my head...

brown paper boxes, parchment paper, white linen, butcher block with flour sprinkled over it, wooden tart tools, twine and white cloth ribbon. Are you seeing it?! I realize that's more of a memory or snapshot of objects and textures, but that's where my branding inspiration is heading. Now if only I knew a designer... ;) 

Here's what the font looks like...

And here is a baking cup that I'm going to experiment with today. I'm hoping it will solve some of my crust woes. Notice the lovely brown color... 

Till soon, lovelies.

xo*a